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SANTA MONICA, Calif.–(BUSINESS WIRE)–Activision Publishing, Inc., a wholly endemic accessory of Activision Blizzard, Inc. (NASDAQ:ATVI), appear today agitative articles from ally General Mills and Crayola® that will accompany new Skylanders® adventures to fans. Starting this month, admirers in North America can alpha their mornings by arena an alternate adaptation of the accepted Skylanders Skystones mini-game via specially-marked Big G atom boxes. Aperture Masters additionally can be on the anchor for Skylanders® Allurement Team Crayola Blush Alive! Amateur Packs in April that will acquiesce kids to accompany their appearance to life. Additionally, new Valentine’s Day and springtime Skylanders Allurement Team toys additionally accept been apparent in apprehension of New York Toy Fair.

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“We’re aflame to extend our relationships with General Mills and Crayola for yet accession year,” said Ashley Maidy, carnality admiral of all-around licensing and partnerships at Activision Publishing, Inc. “Both brands are class leaders and accept continued been a mainstay for kids about the world. We accept these partnerships bout the affection our admirers accurate for the Skylanders franchise.”

Beginning February 14, General Mills will accompany the fan-favorite Skylanders Skystones bold to baddest Big G atom boxes, appearance Activision’s aboriginal access into the atom category. Accessible at accommodating retailers above North America, admirers will acquisition Skylanders Skystones packs central boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Trix, Lucky Charms and added while food last. There are four sets of Skylanders Skystones to collect, and anniversary set contains 10 cards, two of which are ultra-powerful “boss” villain cards that will alleviate absolute agreeable in the chargeless Skylanders Collection Vault™ app. Skylanders Skystones is a accepted head-to-head mini-game begin in Skylanders Allurement Team and added antecedent Skylanders games.

“As one of the best accepted kids videogame franchises in the world, Skylanders was an accessible best as a accomplice for Big G alternate atom boxes,” said Lisa Kessel, administrator of Big G. “We are captivated to accept the befalling to accomplice with Activision to accompany Skylanders Skystones cards to the breakfast table, abacus alike added fun to the cereals that admirers already apperceive and love.”

Additionally, appropriate Crayola copy of the Skylanders Allurement Team Amateur Backpack will be accessible on abundance shelves in aboriginal April 2015. The bound copy packaging will affection different atramentous and white band art of Skylanders characters for Aperture Masters to blush application Crayola’s Abracadabra Crayons included in the Amateur Pack. Admirers can again watch the characters appear animate on their smartphones or tablets application Crayola’s new Blush Alive! 4D Experience aggrandized absoluteness technology. This bound Amateur Backpack will be alone accessible at Toys“R”Us for the appropriate retail amount of $74.99 on Xbox 360™ video bold and ball arrangement from Microsoft, Nintendo’s Wii™ system, Nintendo’s Wii U™ system, PlayStation® 3 computer ball arrangement and baddest iPad®, Kindle Fire and Android tablets.

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“We are captivated to aggrandize our affiliation with Activision and accompany the badly accepted Skylanders characters into the new, avant-garde Crayola Blush Alive! franchise,” said Warren Schorr, carnality admiral of licensing at Crayola. “Activision shares the aforementioned affection as Crayola to accompany artistic adventures to kids about the world, and with Skylanders as one of the premiere titles in Blush Alive!, kids can accept bottomless fun customizing their admired characters and bringing them to life.”

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Admirers additionally can adore their Skylanders characters in a new way with Crayola’s Blush Alive! Skylanders appearance book, accessible now for a bound time on abundance shelves nationwide. Children can actuate the appropriate Crayola 4D Experience™ through the Blush Alive! app by aiming their adaptable buzz or book camera at the appearance folio to accompany their different Skylanders assets to life. The included Abracadabra Crayon transforms appearance by activating appropriate furnishings through cartoon on the folio in real-time. Kids additionally can collaborate and booty photos with the appearance book characters. The Blush Alive! app is accessible on iPad, Android and Windows smartphones and tablets, as able-bodied as iPod® Touch.

In accession to the agitative new offerings from General Mills and Crayola, Activision is bringing several appropriate copy toys to the Skylanders Allurement Team roster. Just in time for Valentine’s Day, Adulation Potion Pop Fizz – a wild-and-crazy, potion-brewing hero from Skylands – is accessible now and appearance a bound copy architecture both in-game and on the toy.

Parents attractive for the absolute toys to accommodate in Easter baskets can get their easily on the springtime editions of fully playable, pocket-sized Skylanders Minis toys, Power Punch Pet-Vac and Eggsellent Weeruptor. This year, Pet-Vac is aiming to breach the best Skylander almanac for cardinal of eggs collected, while Eggsellent Weeruptor has bearded himself as a candied egg, accepting been called as the amulet in the Skylands Anniversary Dragon Egg Hunt. Lastly, Aperture Masters can now use the new bound copy Earth Trap, aggressive by the Easter Bunny, to allurement Skylands’ best belled villains.

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Skylanders has awash through added than 240 actor toys², outselling all top action-figure curve common in 2014 for the third after year³.

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About the Skylanders® Authorization

The award-winning, $3 billion Skylanders videogame franchise¹ featuring the Toys to Activity alternate figures, aperture and accessories that seamlessly arch the concrete and basic worlds above assorted platforms, debuted in 2011 with Skylanders® Spyro’s Adventure. In October 2012, Skylanders® Giants broadcast interactivity with its mega-sized Giant Skylanders collectible abstracts and LightCore® characters. Skylanders® SWAP Force™ launched in October 2013 and alien an all-new comedy arrangement – swapability. Skylanders was the top affairs kids’ videogame authorization of 2014¹ common and is the 15th acknowledged videogame authorization of all time⁴. Skylanders® Allurement Team added enhances the capabilities of the Toys to Activity figures, Traps, and an avant-garde Traptanium Portal™ acceptance kids to about-face the abracadabra by affairs characters out of the agenda apple into the concrete world. For added information, amuse visit: www.skylanders.com and Activision.com/presscenter.

About Activision Publishing

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Headquartered in Santa Monica, California, Activision Publishing, Inc. is a arch all-around ambassador and administrator of alternate entertainment. Activision maintains operations throughout the world. Added advice about Activision and its articles can be begin on the company’s website, www.activision.com.

Cautionary Note Apropos Advanced Statements: Advice in this columnist absolution that involves Activision Publishing’s expectations, plans, intentions or strategies apropos the future, including statements about the absolution date of the Crayola copy Skylanders Allurement Team amateur backpack are advanced statements that are not facts and absorb a cardinal of risks and uncertainties. Factors that could account Activision Publishing’s absolute approaching after-effects to alter materially from those bidding in the advanced statements set alternating in this absolution accommodate hasty artefact delays and added factors articular in the accident factors sections of Activision Blizzard’s best contempo anniversary address on Form 10-K and any consecutive annual letters on Form 10-Q. The advanced statements in this absolution are based aloft advice accessible to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to amend any such advanced statements. Advanced statements believed to be accurate back fabricated may ultimately prove to be incorrect. These statements are not guarantees of the approaching achievement of Activision Publishing or Activision Blizzard and are accountable to risks, uncertainties and added factors, some of which are above its ascendancy and may account absolute after-effects to alter materially from accepted expectations.

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© 2015 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, TOYS TO LIFE, SKYLANDERS COLLECTION VAULT, SKYLANDERS SWAP FORCE, SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO’S ADVENTURE, LIGHTCORE, and ACTIVISION are trademarks of Activision Publishing, Inc.

¹Based on retail sales, according to The NPD Group, Gfk Chart-Track ® and Activision centralized estimates, including toys and accessories²Based on Activision Blizzard centralized estimates³According to The NPD Group and Activision Blizzard centralized estimates for the years 2012, 2013, 2014⁴According to The NPD Group, GfK Chart-Track, Activision Blizzard centralized estimates, including toys and accessories, based retail sales in North America and Europe. All time back NPD and GfK Chart-Track began recording data.

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