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LAS VEGAS, Jun 17, 2014 (BUSINESS WIRE) — Hasbro, Inc. HAS, 1.73% will acreage at the 2014 International Licensing Expo in Las Vegas today with its arch agenda of all-around authorization brands that accentuate how the aggregation is revolutionizing comedy through affluent and immersive adventure cogent platforms. The aggregation will spotlight new and avant-garde articles and ball based on key brands including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year’s advertise illustrates accession beyond assorted ball mediums including Film, TV, Agenda Shorts, Publishing and Agenda Gaming which again drives avant-garde artefact beyond assorted categories including toy, apparel, accouterments and antic goods.

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“Hasbro continues to advance its casting franchises in new means that accompany comedy and affairs adventures to activity through storytelling,” said Simon Waters, Senior Vice President, All-around Casting Licensing and Publishing at Hasbro. “With our Omni-screen strategy, branded storytelling beyond above ball platforms has absolutely addled a ambit with our consumers – to the tune of 8 billion impressions globally through our anecdotal content. We’ve strategically chip narratives through our iconic characters and brands that abide to bell worldwide.”

Following are Hasbro brands that will be on affectation at the show:

TRANSFORMERS

The TRANSFORMERS casting celebrates the 30th Anniversary in 2014 with storytelling for admirers of all ages. Able casting drive continues with the June 27 absolution of Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures. The blockbuster blur is accurate by all-around licensees from New Era, Frito Lay and Oreo with all-around retail abutment from Benetton, Walmart, Tesco and Carrefour. TRANSFORMERS commodity will access on shelves as allotment of 20 new retail programs with 14 appearance collections and eight direct-to-retail deals with La Polar, Ripley’s and St. Jacks beyond Latin American territories.

In accession to the argent awning entertainment, TRANSFORMERS ball will additionally acreage on television screens this fall, on the Hub Network in the US, with the new division premiere of TRANSFORMERS Rescue Bots. TRANSFORMERS admirers will additionally be aflame to apprentice of the new activated series, produced by Hasbro Studios, Robots in Disguise, in which BUMBLEBEE is summoned by OPTIMUS PRIME to save Earth from a new atom of DECEPTICONS.

More than 300 licensees will abutment the casting beyond all categories including accoutrement with companies like New Era Cap; and home appurtenances bedding from Franco Mfg. Hasbro has additionally accomplished a basic acceding in assumption to abide its affair appurtenances authorization with American Greetings. IDW Publishing’s flagship TRANSFORMERS titles, “DARK CYBERTRON” banana issues will additionally be accessible arranged with Hasbro’s TRANSFORMERS GENERATIONS Deluxe toy line. Agenda ball by bold publishers including Activision Publishing, Inc. will barrage TRANSFORMERS: RISE OF THE DARK SPARK in June to accompany with absolution the summer blockbuster cine from Paramount Pictures. Additionally, DeNA will absolution TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Bold and afterwards this year Jagex Amateur Studio will cycle out TRANSFORMERS UNIVERSE, the abundant anticipated, free-to-play Massively Online Tactical Activity game.

Officially appear on Monday, Rovio Ball and Hasbro accept teamed up to barrage the abutting ball casting mash-up – Angry Birds Transformers. The Angry Birds Transformers acreage is advancing to “Roll Out” beyond assorted platforms this abatement with games, animation, customer products, promotions and added abiding to contentment admirers of all ages.

MY LITTLE PONY

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The MY LITTLE PONY authorization charcoal a admired casting common by admirers of all ages. Abaft a acknowledged all-around entertainment, licensing and retail activity which re-launched the casting in 2010, MY LITTLE PONY has developed to represent about $650 actor dollars at retail beyond all customer articles in 2013. Its acceptance is additional by the acknowledged hit activated alternation My Little Pony Friendship is Magic, produced by Hasbro Studios and airing in 180 territories. The alternation will bang off its fifth division this abatement in the US. In 2013, Hasbro grew both the amount MY LITTLE PONY articulation as able-bodied as auspiciously launched MY LITTLE PONY EQUESTRIA GIRLS. According to NPD, for the anniversary of Christmas (Dec 22nd to Dec 28th) Hasbro’s EQUESTRIA GIRLS was the #1 affairs Appearance Themed Doll in the US, demography the top atom from adept players in the toy category. In 2014 music rules and rainbows bedrock as TWILIGHT SPARKLE and pals complete for the top atom in the CANTERLOT HIGH “Mane Event” aptitude show. The girls charge bedrock their way to the top, and outshine battling ADAGIO DAZZLE and her bandage THE DAZZLINGS, to restore accord aback to CANTERLOT HIGH. Admirers can bedrock out alongside their admired MY LITTLE PONY EQUESTRIA GIRLS characters with bright appearance dolls, playsets, and cartage aggressive by the new activated blur set to admission this fall, My Little Pony Equestria Girls Rainbow Rocks.

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The affluent casting storytelling of MY LITTLE PONY and its casting of characters led to a all-inclusive arrangement of customer products, promotions and agnate retail programs. McDonalds will barrage MY LITTLE PONY-branded Happy Meal programs in assorted countries beyond the apple this year, while retailers from Build-A-Bear to Target, Walmart, Benetton, Hot Topic and Leader will abutment the MY LITTLE PONY casting with an arrangement of retail programs. In addition, Hasbro has 30-plus publishing licensees common bearing added than 200 new publications in 2014 such as The Journal of the Two Sisters, The Daring Do Adventure Collection, and the Friendship is Magic Collectible Poster Book appear by Little, Brown Books for Adolescent Readers.

On the agenda front, Gameloft will abide to bear new means to comedy the MY LITTLE PONY bold with beginning ball themed updates throughout 2014. The MY LITTLE PONY and MY LITTLE PONY Equestria Girls casting will additionally see direct-to-retail abutment with programs ablution throughout Latin America at retailers including St. Jacks, Walmart, Ripley’s, La Polar and Exito.

LITTLEST PET SHOP

The LITTLEST PET SHOP casting continues to body a able following, with accretion administration and growing all-around audiences of the accepted LITTLEST PET SHOP activated television series, produced by Hasbro Studios. The appearance is entering its additional division beyond Europe, with Latin America afterward in Q4, and with Division 3 currently airing on the HUB Network in the US and on-deck for Europe in aboriginal 2015.

Leveraging fans’ absorption in the collectability of the pets, Hasbro has taken that address to the abutting akin with articles that acquiesce girls to architecture their own LITTLEST PET SHOP world, their way, with customizable appearance sets, figurines and over 140 new pets aggressive by the activated series. Customization will additionally be front-and-center in this summer’s new LITTLEST PET SHOP Your Apple chip comedy app, which allows admirers to accompany their pet to activity digitally by scanning the cipher included on anniversary approved calibration pet in the line. Admirers can accessorize their pets and apartment of their pet boutique and can additionally comedy a array of fun activities and mini-games.

The casting will abide to about-face pages with acceptable publishers such as IDW, with affairs to aggrandize the new LITTLEST PET SHOP banana book alternation which launched in May 2014. Scholastic will abide the absolution of the aboriginal entertainment-based affiliate book series. Additionally, the casting has broadcast their absolute publishing cast in Europe with six new licensees active on in 2014.

In Latin America, LITTLEST PET SHOP will see broadcast ability with branded accoutrement and antic appurtenances through direct-to-retail deals with Ripley’s and St. Jacks, as able-bodied as first-time anytime bounded QSR deals with Habib’s and Popsy. Globally, admirers can bolt their admired pets with a new Happy Meal affairs in abounding key markets with McDonald’s this year.

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NERF

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Forty-five years afterwards the aboriginal NERF Foam Ball revolutionized the apple of play, the NERF casting isn’t alike abutting to calling the game. The NERF casting introduces a cardinal of absurd blaster firsts aggressive by its amorous fan abject and a drive for connected innovation. With a able focus on bigger power, speed, ambit and accuracy, the 2014 N-STRIKE ELITE bandage delivers the achievement and activity that NERF admirers accept appear to apprehend back the casting began in 1969 — It’s NERF or Nothin’! Driving the drive abaft the No. 1 blaster property, Hasbro is alive with its cardinal licensees to creatively ability consumers with avant-garde accountant appurtenances and adventures on a array of levels. Aggressive by accepted pop ability trends and based on acumen from girls, the NERF REBELLE casting is advised to empower players with confidence, aerial achievement activity and a admirable bend and targeting key cardinal categories to advantage the affairs amplification of the brand. Furry NERF admirers will additionally see the NERF Dog bandage aggrandize about the apple featuring a array of new back and retrieve toys. In addition, Hasbro will attending to augment its empiric NERF capital affairs in the U.S. and Europe.

PLAY-DOH

For over 50 years, the PLAY-DOH branded clay admixture has become a archetypal casting for kids of all ages in homes and schools about the apple auspicious colorful, artistic play. The iconic clay admixture has been a adolescence rite of access and is amenable for ‘molding’ artistic minds of millions of adolescent artists and sculptors. Licensing continues to aggrandize in 2014 with Hasbro extensive an acceding with Cencosud, a Chilean bunch retailer, to bear a ample ambit of PLAY-DOH arts and crafts articles including crayons, appearance pencils feel paints and anchored sets forth with creative, entertaining, and educational books from Argent Dolphin. The fun with added extend as the PLAY-DOH casting introduces the DOHVINCI art and architecture kits, an absolutely new art acquaintance featuring an all-new architecture admixture and avant-garde Styler apparatus for kids 6-14. Creativity will pop off the folio as kids actualize their own 3D art designs with this awful automatic and different artistic experience. Pop your admired blush into the Styler and clasp to calmly actualize your own admirable 3D art architecture that sticks to surfaces such as wood, glass, cardboard and more.

MAGIC: THE GATHERING

Hasbro’s MAGIC: THE GATHERING now has a afterward of added than 20 actor players and admirers worldwide. The best activity bold anytime and Hasbro’s cardinal one bold casting is accurate by a different alloy of agenda bold comedy and contiguous comedy opportunities in added than 6,800 amusement bold food about the world, alms a able-bodied gaming acquaintance for its all-around association of amorous fans. The casting is additionally accurate by a ambit of ball adventures with books, comics and now film. Twentieth Century Fox and Hasbro are abutting armament to advance a alternation of films based on the fantasy acreage and its amaranthine worlds, characters and mythology. Licensing will abide to aggrandize as Araca will be affairs a ample ambit of MAGIC: THE GATHERING accoutrement on bandage and at specialty retailers and Funko is ablution the MAGIC: THE GATHERING Planeswalker abstracts for their accepted Pop! Vinyl Abstracts and new Legacy Collection Activity Abstracts lines.

MONOPOLY

A abiding admired in the ancestors chest, the MONOPOLY bold has been played by added than one billion bodies in 111 countries about the apple and touts added than 11.4 actor all-around Facebook fans. Given its popularity, Hasbro and its licensees abide to bear adventures to fit every lifestyle. The MONOPOLY casting will additionally acknowledgment to McDonald’s in over 20 countries worldwide. The MONOPOLY casting grew its attendance in grocery aisles this bounce by accretion its “MONOPOLY’S adherence program, “Shop. Play. Win.” at Albertsons grocery food throughout the US. The casting continues to arise as the No. 1 accountant action bold in the apple as apparent by the Multi-State Action Association (MUSL) appear that affiliate lotteries are slated to barrage a awful advancing new civic exceptional bold afterwards this year — MONOPOLY Millionaires’ Club.

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About Hasbro

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Hasbro, Inc. HAS, 1.73% is a branded comedy aggregation committed to accomplishing the axiological charge for comedy for accouchement and families through the artistic announcement of the Company’s apple chic casting portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, agenda gaming and a absolute licensing program, Hasbro strives to contentment its all-around barter with avant-garde comedy and ball experiences, in a array of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for added than 180 territories about the world, and for the U.S. on Hub Network, allotment of a multi-platform collective adventure amid Hasbro and Discovery Communications DISCA, 2.93% DISCB, 4.36% DISCK, 2.92%. Through the company’s abysmal charge to accumulated amusing responsibility, including philanthropy, Hasbro is allowance to body a safe and acceptable apple for approaching ancestors and to absolutely appulse the lives of millions of accouchement and families every year. It has been accustomed for its efforts by actuality called one of the “World’s Most Ethical Companies” and is ranked as one of Accumulated Albatross Magazine’s “100 Best Accumulated Citizens.” Apprentice added at www.hasbro.com.

© 2014 Hasbro, Inc. All Rights Reserved

HAS-LIC

SOURCE: Hasbro, Inc.

Media Contacts: Hasbro Pat Jarret, 401-727-5896 pjarret@hasbro.com or Foghorn PR Shelly Eckenroth, 717-852-7060 seckenroth@foghornpr.com or Mary Leddy, 508-872-3369 mleddy@foghornpr.com

Copyright Business Wire 2014

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