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Devar Ally with Bendon for My Little Pony AR

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Augmented-reality specialist Devar has partnered with Hasbro licensee Bendon for a alternation of four My Little Pony-branded, AR-enhanced appearance and action books, ceremony focused on a altered capital character. The accord is the aboriginal for Devar in the U.S. market, according to Alex Tsukanov, Devar’s agenda business and communications director.

The books—Home and Nature with Applejack, Party with Pinkie Pie, Sports and Amateur with Rainbow Dash, and Train Your Brain with Twilight Sparkle—feature themed amateur and activities, forth with appearance pages area the reader’s creations appear animate in 3D. The titles assignment in affiliation with the Devar app, which houses all of Devar’s titles in ceremony bazaar area it does business, acceptance for cross-promotion.

Devar creates AR applications for books, toys, and added products. It has a archive of 200 book titles to date, abounding with licensors including Nickelodeon, Hasbro, and Rovio. It additionally offers proprietary AR titles including encyclopedias and appearance books. In its flagship album program, which includes Wow! Dinosaurs and Wow! Animals, the books are advised to be customized depending on the age of the reader.

“Using our own algorithms, the app recognizes the age of the adolescent and provides them with acceptable agreeable that will be the best absorbing to them,” Tsukanov said. “Kids six to nine get an agitative adventure mode. Kids nine to 14 get an album access featuring a added bookish approach. Personalization is important to us and we accumulate blame it advanced with new account and concepts.”

The aggregation works with publishers in altered ways; sometimes the publishing houses book and administer books created centralized by Devar, in added cases Devar overlays its technology on absolute titles, and in assertive affairs the ally advance articles collaboratively, as was the case with Bendon and Hasbro. All told, Devar operates in 40 countries and produces books in 26 languages.

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Elmer Sets Sights on the U.S. and Canada

Spotlight Licensing and Cast Management has been called the licensing sub-agent for David McKee’s Elmer the Patchwork Elephant in the U.S. and Canada. U.K.-based Andersen Press is adulatory its 30th ceremony of publishing Elmer this year; 27 aboriginal Elmer account books accept awash added than 10 actor copies common back 1989. Andersen Press USA is the administrator in the U.S., with HarperCollins captivation some earlier backlist titles.

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“I’ve consistently admired the acreage and what it stands for,” said Carole Postal, Spotlight’s president. “It’s about diversity, afterwards actuality preachy.” Costly and toys will drive the affairs in the U.S. and Canada, she said. “They booty the appearance on the folio and about-face it into article you can authority and adulation and comedy with.” The character’s characteristic patchwork-quilt attending additionally offers befalling for crafting and adornment kits for kids and adults.

Elmer has had a licensing affairs in the U.K. for about 20 years, encompassing plush, toys, greeting cards, puzzles, costumes, and the like for babies and preschoolers. When MetroStar Media took over U.K. licensing in 2016—it is now the advance abettor for the acreage and called Spotlight to the sub-agent role—the aboriginal adjustment of business was to aggrandize the acreage into apparel. It developed a action and appearance guides and placed artefact in retailers such as Sainsbury’s and JoJo Maman Bébé. “It went from aught to a top-five babyish acreage in accoutrement in the amplitude of two and a bisected years,” said Claire Potter, MetroStar’s managing director. “The advance was added affecting than alike I anticipation it would be. It’s not aloof the adulation of Elmer, but the aesthetic. There is no added appearance like it.”

The acreage has been a hit above books in some countries alfresco of the U.K., such as France and Japan. Although there has been some commodity on the bazaar in the U.S. over the years, this area has apparent almost little licensing action overall. That may change, Potter and Postal believe, now that a adamant action and appearance accept been established. “Spotlight will acquisition that they accept the abutment and the assets in abode now for a acknowledged program,” Potter aid.

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Postal affairs to accommodated with booksellers and added retailers that will be able to commodity books and accountant articles together. “The two will assignment in tandem, and one will advice abutment the other,” Postal said, adding, “No one has anytime told the abounding Elmer adventure at retail before.”

Crawford Steps In the Sports Zone

Independent administrator In the Sports Zone, a licensee of above universities and three of the U.S. pro sports leagues, has acquired the rights to Crawford the Cat. Crawford is a video-, online gaming-, and app-based educational acreage that teaches kids amount ethics such as manners, charwoman their rooms, and abrasion their teeth. Alita’s Cast Bar, licensing abettor for Crawford rights buyer Crawford’s Corner, brokered the deal. The acceding marks In the Sports Zone’s aboriginal affiliation alfresco of the apple of sports, and Crawford’s aboriginal authorization for publishing.

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The album action book, which aloof hit Amazon, is for accouchement ages four to seven. “I adulation the bodies abaft the Crawford the Cat brand,” said Darla Hall, architect of ITSZ. “They affliction about kids and teaching kids admired action lessons, and that’s my mission too. It’s colorful, it has the lessons, and it’s a fun way for kids to learn.” The actuality that Crawford could address to accouchement nationally, rather than defective to be regionalized—as is the case with sports licensing—was additionally attractive.

Hall, who aforetime endemic a business company, founded ITSZ in September 2011 afterwards a client’s adolescent was in an blow and she could not acquisition an action book as a allowance for the adolescent University of Alabama sports fan. To ample the gap, she created the aboriginal Roll Tide Action Book, accepting a authorization from the Collegiate Licensing Aggregation (now IMG College) in 2012. (Visits and donations to children’s hospitals abide amount to ITSZ’s business model.)

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Since then, ITSZ has broadcast its business to accommodate added than 200 accountant titles in a array of formats: 48-page kids’ action books, developed appearance books, some apps, and afresh the aboriginal abstraction storybooks for adolescent kids. There are titles for all of the teams in the National Football League, Above League Baseball, and the National Basketball Association, forth with 38 universities. In accession to signing Crawford, Hall has afresh broadcast into accumulated titles with the brand of Ace Hardware and Jockey.

ITSZ’s books are awash online, including at B&N and Amazon, in Learning Express food and mom-and-pop book and toy stores, and in about a third of the teams’ shops. Although Hall is currently a one-person operation, she is developing partnerships to accept business and added duties. “I’ll accept the accommodation to do added things in the licensing industry,” she said.

In Brief

Dav Pilkey and his licensing abettor MerryMakers accept fast-tracked their Dog Man licensing program, with the aboriginal commodity to hit abundance shelves accompanying with the absolution of book #7, Dog Man: For Whom the Ball Rolls, this August. Initial licensees accommodate University Amateur (board amateur and puzzles), Jakks Pacific (mass bazaar plush, figures, and action sets), Disguise (costumes), Brown Trout (calendars), and Raymond Geddes (school supplies). MerryMakers produces specialty plush…. Sanrio, banker of the Mr. Men and Little Miss franchise, has partnered with the Spice Girls for a alternation of four books featuring the associates of the singing accumulation as Little Miss characters. Four of the bristles aboriginal Spice Girls are ablution a alliance tour…. Hachette Book Accumulation is accretion its Fortnite publishing affairs with Epic Games, bringing Running Press into the bend with a agenda and artist beneath the RP Studio imprint. Additional titles for accouchement (from Little, Brown Books for Adolescent Readers) and adults are on the way as well…. HarperCollins Children’s Books will action tie-ins to the 2020 blur based on Frances Hodgson Burnett’s The Secret Garden, starring Colin Firth and Julie Walters, including a novelization, sticker book, and allowance edition…. Z2 Comics is bearing a limited-edition clear atypical featuring the Grateful Dead, abacus to its agenda of music licenses. A 9×15 choice adaptation of Grateful Dead: Origins, aircraft in April 2020, includes a 12-inch LP of ahead unreleased Dead music and three art prints.

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