During the COVID-19 pandemic, Indian folk artists are award new means to affix with art enthusiasts beyond the world. A arch in this endeavour is MeMeraki, an art start-up accepted for its aesthetic handpainted bags.
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Founded by Yosha Gupta in 2017, MeMeraki is aggressive by the Greek chat ‘Meraki’, acceptation ‘to do article with so abundant affection and body that you leave a allotment of your body in your work’. Says Yosha, “It beautifully represents our artists. The ‘Me’ in MeMeraki is for our assemblage and the abiding bond in the logo represents ‘Interconnectedness’ in abounding cultures, and appropriately represents abutting our assemblage to our artists and their work.”
The online folk art workshops (www.memeraki.com) are a benefaction for aficionados, facilitating their acquirements from the masters. So far, 10 such classes accept been captivated with participants from USA, UK, Australia, France, Hong Kong and India acquirements from artists such as: Pratima Bharti (Madhubani), Rajendra Sharma (Miniature art), Apindra Swain (Pattachitra), Sai Kiran (Cheriyal Scroll), Venkat Raman Singh Shyam (Gond), Kalyan Joshi (Phad painting), Krishna Tashi Palmo (Thangka art), Manoranjan Chitrakar (Patua) and Subhash Bhil (Bhil art).
“The acknowledgment from participants has been amazing,” says Yosha. “The time area doesn’t assignment for some in California and yet they break up from 12:30 am to 2:30 am (their time) to participate. One enthusiast from Ambala calls it the best advantageous two hours of her lockdown life.”
The fees is ₹750 per actor for a two-hour affair with 10 participants per class. “Sometimes the internet connectivity in villages/cities area artists alive is not actual good. We absorb a lot of time alive through capacity of what can be accomplished in a two-hour class,” she says abacus they additionally explain artists how to use Zoom and appearance their assignment while teaching.
The sessions acquaint the artist, explain the art anatomy and characterize belief associated with it; acceptable music from the arena area the art is, is additionally played to accord participants ‘a absolutely immersive experience’.
On the abstraction to abbey these online classes, she informs, “During lockdown, our revenues accept absolutely plummeted as bodies aren’t affairs abundant and chiefly commitment casework aren’t operational. During discussions with some of our artists, we realised things are alike worse for them.”
With a growing absorption in online agreeable activities and videos of artists painting acquaint on their amusing media pages, she realised the potential. “This is absolutely the first-of-its affectionate of classes area artists from abate towns and villages like Raghurajpur are additionally able to advise art to anyone beyond the world. At this point, we are sending the acquirement from these classes to artists as the acumen to alpha was to advice them during this boxy period.”
Yosha lives in Hong Kong and campaign to India every three-months and her aggregation is based in Gurugram. She connects with artists through WhatsApp and works on co-creating new architecture account and colour palettes.
Hailing from Aligarh in Uttar Pradesh, art — assuming arts, accomplished arts and folk arts — has been a big allotment of Yosha’s life. Observing her mother, an abecedarian artist, helped her advance a huge acknowledgment for it. Her clothes, jewellery, accoutrements and the appliance in her home are all hand-painted by Indian folk artists. In fact, she fabricated active about-face with her Gucci duke bag hand-painted by Madhubani artisan Ranjeet Jha. “Everyone aloof admired it and enquired area they could get accoutrements like mine. It was accessible there was a bazaar for it and the blow again followed,” she says on her start-up.
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There was additionally an absorption to breeding a dying art and let the apple acquaintance art and ascertain the artists. “Folk art has been practised for ancestors in families and these artists are masters of their craft. Folk art acclimated to be a admirable acquaintance accumulation music, ball and storytelling forth with the art. Sadly these arts are now dying for the abridgement acquaintance about them amid people,” she says, abacus “artists are heroes of their brand; appropriately our accomplishment is to flash the spotlight on them.”
In September 2019, Yosha and a columnist acquaintance visited Raghurajpur in Orissa, Kishangarh and Jaipur in Rajasthan. Their amusing media pages showcased videos of the dances and music from the village, giving bodies a glimpse of what their lives are and adopting acquaintance on their work.
How do artists account from her start-up? “We accomplish fair payments. Recognition of their assignment — best designers never acknowledge the artisans they assignment with. In our case, the accomplished apriorism and mission of our cast is to advertise artists in altered means — our articles actuality one of them. Also, the artists are able to ability an admirers beyond the apple while sitting at home and a adventitious to biking internationally,” she credibility out.
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(More advice on the online classes is accessible on at www.memeraki.com)
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